Razzoos Cajun Kitchen
For Our Search Engine Optimization (SEO) Results
Free Clicks.
The purpose of a solid SEO strategy is to develop as many Organic rankings within the search results, so that you can rely on a steady flow of free traffic from the search engines without having to rely on paying for your clicks.
Although a combination of both SEO & SEM is best, your SEO rankings should grow and improve over time. When you achieve SEO, you are now “free” to turn on digital ad campaigns for the profit centers you need to boost…at your discretion.
This client soon learned the simple SEO program we put in place was more valuable than they bargained for.
- Refresh the brand online starting with the website, which was established in 1991.
- Increase the volume of traffic to the website, and ultimately store visits.
- Measure the effectiveness of our strategies to prove value of investment.
Our SEO program leveraged the historic value of an existing brand, and boosted it exponentially.
When we refreshed the client’s website, we implemented our initial SEO keyword strategy which took into consideration all key phrases that lined up with the endemic cuisine of the restaurants and its profit centers.
Our initial keyword infusion was implemented along with our ongoing SEO blog content and local SEO normalization, which let Google know we were really there for real.
We were able to show the client our SEO program (at its minimal cost) was providing a larger flow of free organic traffic than their Paid Search strategy, which was costing the brand tens of thousands of $’s.
After 12 months of SEO, our audit proved the volume of free organic traffic from our ranking improvement outweighed the volume of traffic from their paid search campaign, which was costing the brand tens of thousands of $’s.
The amount of SEO rank increases were in the thousands of percentages.
The client was able to scale back on their reliance of paid search, which saved them thousands of dollars each month.
The volume of traffic increased month-over-month for 18 months straight.
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