Marketing Your Restaurant to Gen Z: 5 Tips to Know
Have you overlooked Gen Z?
Gen Z is the up-and-coming generation, those who are currently age 5-25. The upper end of Gen Z is out of college, starting their careers, and likely visiting your restaurant. If you’re overlooking this segment of the market, here are 4 marketing tips to know when considering this target audience:
Gen Z is Connected to Social Media
Gen Z spends tons of time on social media platforms like SnapChat, Instagram, Twitter, and Facebook. They also value the opinions of those on social media and love sharing their restaurant experiences. Having active content on social media is important, but also make sure that it’s quality. Also, encouraging guests to share their experiences or check-in at your restaurant is a great way to increase revenue and new customers. Facebook ads for restaurants can also be valuable for this segment of the market.
Gen Z Has the Lowest Attention Span of Any Generation Before
An average attention span for a consumer is 12 seconds. Gen Z is 8 seconds. This lower attention span is a direct result of the technology usage and advancement that this generation has grown up with. They’ve learned to process information quickly, but they also don’t have time to stick around and read or view irrelevant content. They want to see what they need to know – and quickly. This is also good news for advertisers. Studies show that Gen Z can actually recall ads better than generations before them, even though as a whole they view less of them. Again, make sure information targeted at this audience is to the point and quality over quantity.
Gen Z Likes Experiences
Experiences are important to Gen Z. They want something that is tailored to them; something exciting and never dull. Make sure your restaurant experience caters to all the senses: sights, sounds, tastes, etc. Using all of the senses will help to captivate Gen Z. Facebook ads for restaurants that showcase these experiences are good too.
Gen Z Welcomes Discounts
This generation has grown up with the use of technology to price compare, and that has made them more inclined to want to find a bargain than other generations. For the restaurant industry, the use of special social media offers or discounts may be useful in bringing in Gen Z and inviting them to experience your restaurant. They also value loyalty and reward programs, so using those can increase sales.
Want Help with Restaurant Advertising to Gen Z?
When you need help with restaurant advertising, give our team at Pl8ted a call today. We are leaders in restaurant advertising, using many tools including Facebook ads for restaurants and more to elevate your business.
