6 Things Every Restaurant Should be Doing on Social Media
Social media is a driving force for restaurant awareness and foot traffic, considering over the last year, potential customers have looked to social media more than ever to learn more about their favorite restaurants. Are they open? What are their hours? Do they have any current specials? This is all information we have gotten used to gleaning from social media.
At Pl8ted, we specialize in digital advertising for restaurants, and there are certain things we recommend all of our clients should be doing on social media. What are those things? Read on to learn more:
Use Drool-Worthy Photography
Want to bring guests in the door? Show a picture of a dish they simply can’t wait to try! Invest in high-quality food photography, then use those photographs regularly on social media to promote your restaurant and menu offerings.
Share Your Post-COVID19 Setup
Everyone wants to know what restaurants are doing amid the current pandemic. Be sure to share snapshots of your restaurant setup, open-air seating, and provide details about anything you are doing differently to keep everyone safe. This will put guests at ease knowing that you have their best interest in mind.
Highlight Takeout Specials
Many restaurants got smart and began promoting takeout specials that guests could enjoy in the comfort of their own homes. At Pl8ted, digital marketing for restaurants, we are seeing this trend continue in 2021, so even if someone doesn’t feel safe dining with you in your dining room, at least showcase some delicious cuisine they can enjoy at home.
Shoot Some Video
Professional videos are great, but these days, anyone can be a videographer! Take advantage of the growth of video on social media by shooting “behind the scenes” shots of your chefs in action, customer testimonials, recipe demonstrations, and more. Smartphones make it easy to edit and shoot a decent video that can showcase your brand in a positive light.
Share User-Generated Content
Did one of your guests post an awesome photo of one of your entrees on Instagram? Then let’s celebrate that! Share – share – share! This acts as a testimonial, telling others that someone else thinks your food is pretty great. Plus, this simple gesture of sharing the content makes the individual user feel pretty special too, in turn, increasing their engagement.
Monitor the Site
Some restaurants just create a page and schedule posts to go up every once in awhile, but sadly, they are missing a great opportunity to interact with their followers. Be sure to monitor your social media sites for new comments, posts, tags, and questions, and respond to them quickly. This level of engagement shows anyone who sees the posts that you care about your customers and their business.
In Need of Digital Advertising for Your Restaurant?
Pl8ted can help! With hundreds of locations served, we love helping restaurants grow and thrive amidst these challenging times. Call us today for a consultation.
