Newk’s Eatery
For “Social Sweeps”
It pays to pay.
Sometimes you just need a boost. Whether that’s a new-store opening, a refresh of an existing brand, or you just need to level-up…
Pl8ted’s proprietary “Social Sweeps” program is designed to boost brand awareness, immediate traffic, viral engagement and loyal contacts to add to your database.
Our friend on the inside had utilized this program in the past for other brands and knew it was effective. So he called us again.
We deployed a sweepstakes software that collects data through entries to win, while helping social engagement metrics and driving traffic.
The combination of paid campaigns promoting the giveaway along with in-store promotions created a flood of incoming entries.
Our software tracks entries, encourages sharing for additional entries and builds a database of existing & potential guests.
By the time the campaign was half-way through, the client had hit their goal by 3-fold.
We were able to track sweepstakes entries from all sources, and provide a database with tens-of-thousands of new names.
By targeting the brand’s existing audience, we were able to develop a look-a-like audience that was designed to engage.
Brand recall, online traffic, social engagement & sharing and entries skyrocketed.
The campaign was so successful, they ran another one during the Holidays.