Chelsea Corner
For Menu Management Software
Digital Menus Improve Profits period
Imagine being able to 86 a wine from your menu without having to go back to your printer….or dragging & dropping dishes around your menu based on new ideas or even profitability of items.
Chelsea Corner is a staple in Dallas, TX who’s owner built a Menu Management System around the idea that beautiful food & drink displays sell more menu items and provide deep insights into the restaurant.
Beyond impressing your guests with a simple yet beautiful display of your menu items, a digital menu provides insights and opportunity.
The software creator turned restauranteur turned software creator....
Chelsea Corner prides itself on it’s incredible dishes and daring cocktails. There is consistent innovation and evolution in the kitchen, but without the menu management software providing leading and lagging indicators, any restaurant is either shooting in the dark or not evolving beyond it’s paper menu.
Captive Diner menus were deployed in-store and on the web. With no paper menus to opt-in to, guests not only became familiar with scanning the QR code to view the menu, but they discovered something new each time they returned.
By year 5, Chelsea Corner had quadrupled it’s revenue from the first year and now operates as a $5M stand-alone location.
The dynamic in-store menu is different than the menu on the web. Because it’s dynamically day-parted, guests are seeing Happy Hour during Happy Hour and Brunch during Brunch….without having to scroll through non-available menus.
Because the restaurant controls the display, it created opportunities to showcase private event rooms, catering and also Chelsea’s new food truck.
The nimbleness of the menu system allowed the restaurant to get creative with new dishes and drinks by promoting them to the top of the menu. This helped shape the staple items and also created an environment for collaboration.